BRANDING & VISUAL IDENTITY
This section features comprehensive brand development projects—covering logo design, visual identity systems, packaging, and supporting digital content. Each case highlights how strategic design brings consistency and personality across different brand touchpoints, from print to screen.
Client: Infinity Renewable Energy (IRE)
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Deliverables: Logo design, brand identity system, visual guidelines, website layout, corporate stationery, promotional items, and packaging design
The branding emphasizes innovation, sustainability, and reliability through clean design, a green-blue palette, and consistent visual elements. Deliverables included a redesigned logo, brand guidelines, website layout, LED packaging, stationery, and branded merchandise. Each piece was designed to reinforce IRE’s image as a practical, forward-thinking energy company with a commitment to clarity and impact.
Client: Boston Terrier Rescue of East Tennessee (BTRET)
Deliverables: Visual identity and social media branding for website and online outreach
This branding package was designed to support BTRET’s mission through emotionally engaging graphics and consistent digital presence. The visuals aim to raise awareness, encourage adoption, and build trust with audiences across social media and web platforms.